A LIVE ART SHOW DOWN
NOV. 2026

Hosted at FIT’s globally famous campus 

The Brush Off isn’t just an art show — it’s a creative battlefield.

At the Fashion Institute of Technology’s electric live-painting competition,

student artists go head-to-head in
three high-energy rounds,

creating original work right before your eyes under tight time pressure and surprise mediums. 

Judges and the crowd pick the best pieces after each round, and the top contenders clash in a final championship face-off.

The action happens in FIT’s Great Hall with drinks, music, and buzz-worthy guests — and every masterpiece made that night is

auctioned off to support FIT students and the FIT Foundation,

blending performance, competition, community, and impact.

About Our Host

To Be Determined

What We Offer

Partners

We give brands a front-row seat in a

high-energy, culture-driving art competition

where creativity happens live.

Partners can own moments, environments, and storytelling — from title rights and immersive brand takeovers to custom content, artist integrations, VIP experiences, and impact-driven support for emerging talent.

It’s visibility, cultural relevance, and unforgettable engagement,

all built into one electrified night.

$100,000

Your brand becomes the name on the night

“The [Brand] Brush Stroke.”

You help shape the environment, own the stage design, dictate visual language, and appear in every asset: posters, livestream, merch, wristbands, competitor couture, judge backdrop.

Includes:

  • Speaking moment

  • Category exclusivity

  • VIP table,

  • First access to the winning art.

$25,000 - $50,000

Activates a single, unforgettable moment inside the event:

  • The Surprise Medium Round

  • The 30-Second Frenzy

  • The Audience Save

    Branding appears at that moment, on-screen, and in recap reels.

Includes:

  • Product placement or thematic tie-ins that feel artistic, not ads.

  • Branding at that moment, on-screen, and in recap reels

$50,000 - $100,00

Integrated brand presence woven into key touchpoints:

  • Artist prep zone

  • Brush + Paint Station

  • Judges’ table

  • Audience voting moments

Custom content series (Reels/TikToks) capturing

“The Making Of the Duel
powered by [Brand].”

Brand gets a signature color or motif embedded into the night’s world.

$20,000

Great for art-aligned or mission-driven brands.

Official supporters who power the tools of creation:

  • Brushes

  • Canvases

  • Lighting

  • Tech

Includes:

  • Branding on the supply wall, artist lanyards, and behind-the-scenes content.

  • Small VIP allocation

  • A custom print from the night.

Committee

Chair

  • Co-founder of CAPE, with an exceptional track record of bringing brilliant ideas to life.

    She is a creative entrepreneur and experiential pioneer who co-founded The Participation Agency – a leader in long-form experiential activations – and has partnered with the world’s top brands to deliver ambitious multiplatform projects.

    Her expertise spans immersive design, sharable storytelling, and emerging technology with a focus on originality and impact.

    In short: Jessica makes big things happen.

Important
faces in
the room

  • Gabriella Khalil

  • Robert Rizzolo

    Robert Rizzolo

  • Fern Mallis

  • Erik Parker

Next Steps

for Partners

01

02

Select Your Participation Tier

Choose the level of involvement that best aligns with your goals and visibility needs

Align on Creative + Integration Moment

We collaborate on how your brand shows up — onstage, in content, and inside the experience.

04

05

Sign Agreement & Secure Placement

Lock your spot for the event and begin creative development.

Activate Onsite + In Content

Participate in the live event, capture high-value content, and engage with artists and audience.

03

Confirm Deliverables & Approvals

Finalize assets, placement, messaging, and any custom activations.